Reference List

Blog Post 2 – “Online Advertising”

Business Dictionairy. (2017). What is online advertising? definition and meaningBusinessDictionary.com. Retrieved 8 December 2017, from http://www.businessdictionary.com/definition/online-advertising.html

Fessenden, T. (2017). The Most Hated Online Advertising TechniquesNielsen Norman Group. Retrieved 6 December 2017, from https://www.nngroup.com/articles/most-hated-advertising-techniques/

PWC.de. (2010). Measuring the effectiveness of Online Advertising. PwC.com. Retrieved from https://www.pwc.de/de/technologie-medien-und-telekommunikation/assets/studie_online_advertising_effectiveness.pdf

Sweney, M. (2016). More than 9 million Britons now use adblockers. Https://Www.Theguardian.Com. Retrieved from https://www.theguardian.com/media/2016/mar/01/more-than-nine-million-brits-now-use-adblockers

Nielsen, J. (2017). Banner Blindness: Old and New Findings, 10-year research overviewNielsen Norman Group. Retrieved 8 December 2017, from https://www.nngroup.com/articles/banner-blindness-old-and-new-findings/

Shopify.com. (2017). Why You Should Be Using Popups on Your Online Store – ShopifyShopify’s Ecommerce Blog – Ecommerce News, Online Store Tips & More. Retrieved 8 December 2017, from https://www.shopify.com/blog/16009092-why-you-should-be-using-popups-on-your-online-store

The Domain (2017). When should you consider banner advertising? | The UK DomainThe UK Domain. Retrieved 5 December 2017, from https://www.theukdomain.uk/when-should-you-consider-banner-advertising

The Times & The Sunday Times. (2017). Thetimes.co.uk. Retrieved 10 December 2017, from https://www.thetimes.co.uk  

Webb, R. (2017). Banner “Fraud” Doesn’t Matter – Rick Webb – MediumMedium. Retrieved 8 December 2017, from https://medium.com/@RickWebb/banner-fraud-doesn-t-matter-fc84413fe59c

Whatis.com (2017) What is pop-up? – Definition from WhatIs.com. (2017). Retrieved 8 December 2017, from http://whatis.techtarget.com/definition/pop-up

Zouharová, M., Zouhar, J., & Smutný, Z. (2015). A MILP approach to the optimization of banner display strategy to tackle banner blindness. Central European Journal Of Operations Research, 24(2), 473-488. Retrieved 8 December 2017, from http://dx.doi.org/10.1007/s10100-015-0398-3

Blog Post 3 – “Search Engine (SEO/SEM)”

Aswani, R., Kar, A., Ilavarasan, P., & Dwivedi, Y. K. (2018, February). Search engine marketing is not all gold: Insights from Twitter and SEOClerks. International Journal of Information Management, 38(1), 107-116. Retrieved December 8, 2017, from http://search.ebscohost.com.proxy.hanze.nl/login.aspx?direct=true&db=buh&AN=126478573&site=ehost-live

Baye, M. R., De los Santos, B., & Wildenbeest, M. R. (2016). Search Engine Optimization: What Drives Organic Traffic to Retail Sites? Journal of Economics & Management Strategy, 25(1), 6-31. Retrieved December 7, 2017, from http://search.ebscohost.com.proxy.hanze.nl/login.aspx?direct=true&db=buh&AN=112358086&site=ehost-live

Campaignlive.co.uk. (2016). Just say it: The future of search is voice and personal digital assistants. Retrieved 9 December 2017, from https://www.campaignlive.co.uk/article/just-say-it-future-search-voice-personal-digital-assistants/1392459

Criteo S. (2017). Apocalypse for online search? Here’s how marketers can thrive. Retrieved 9 December 2017, from https://searchengineland.com/apocalypse-online-search-heres-marketers-can-thrive-284795

Crowley, M. (2014). Take the Guesswork Out of Your Marketing Strategy. Journal Of Financial Planning, 27(1), 16-17. Retrieved December 8, 2017, from http://search.ebscohost.com.proxy.hanze.nl/login.aspx?direct=true&db=buh&AN=93598255&site=ehost-live

Fishkin, R. (2017). Myths & Misconceptions about SEO and Search Engines – The Beginners Guide to SEO – Moz. Retrieved from Moz: https://moz.com/beginners-guide-to-seo/myths-and-misconceptions-about-search-engines

Panda, T. K. (2013). Search Engine Marketing: Does the Knowledge Discovery Process Help Online Retailers? IUP Journal of Knowledge Management, 11(3), 56-66. Retrieved December 8, 2017, from http://search.ebscohost.com.proxy.hanze.nl/login.aspx?direct=true&db=buh&AN=89529681&site=ehost-live

Robison, J. (2017). Homepage SEO Best Practices (with 16 Examples). Retrieved 9 December 2017, from https://www.greenflagdigital.com/homepage-seo/

Search Engine Land. (2017). Search Engine Land’s Guide To SEO. Retrieved from Search Engine Land: https://searchengineland.com/guide/seo

Statista. (2016). Corporate SEO tools spending 2016 | Statistic. Retrieved 9 December 2017, from https://www.statista.com/statistics/690758/seo-tools-spending/

Statista. (2017). Search Advertising – worldwide | Statista Market Forecast. Retrieved 9 December 2017, from https://www.statista.com/outlook/219/100/search-advertising/worldwide#market-revenue 

Blog Post 4 – “Social Media”

10 Successful Facebook Marketing Examples. (2017)  Socialmediaexaminer.com. Retrieved 13 December 2017, from: https://www.socialmediaexaminer.com/10-successful-facebook-marketing-examples/

de Vries, L., Gensler, S., & Leeflang, P. S. (2017). Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition. Journal Of Marketing, 81(5), 1-15.

Government of Canada. (2017). Get Cyber Safe. Retrieved December 23, 2017, from Government of Canada: https://www.getcybersafe.gc.ca/cnt/prtct-yrslf/prtctn-dntty/nln-cntst-en.aspx

JOHN, L. K., EMRICH, O., GUPTA, S., & NORTON, M. I. (2017). Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes. Journal Of Marketing Research (JMR), 54(1), 144-155. doi:10.1509/jmr.14.0237

Lin, H., Swarna, H., & Bruning, P. F. (2017). Taking a global view on brand post popularity: Six social media brand post practices for global markets. Business Horizons, 60(5), 621-633. doi:10.1016/j.bushor.2017.05.006

Murphy, J. (2017). MDLinx. Retrieved December 23, 2017, from MDLinx Orthopedics: https://www.mdlinx.com/orthopedics/?article_alert=1137&alert_type=lfc

Radcliffe, B. (2016). Social Media Marketing (SMM). Investopedia. Retrieved 13 December 2017, from: https://www.investopedia.com/terms/s/social-media-marketing-smm.asp

Solis, B. (2017 December 23). The Conversation Prism – (Brian Solis + JESS3). Retrieved from Conversation Prism 5.0: https://conversationprism.com/

Tuten, T. L., & Ashley, C. (2016). Do social advergames affect brand attitudes and advocacy?Journal Of Marketing Communications, 22(3), 236-255. doi:10.1080/13527266.2013.848821

Yang, S., Lin, S., Carlson, J. R., & Ross, W. T. (2016). Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness? Journal Of Marketing Management, 32(5-6), 526-557. doi:10.1080/0267257X.2016.1143863

Blog Post 5 – “Mobile marketing”

Adam Hayes, C. (2017). Mobile Marketing.  Retrieved 23 December 2017, from https://www.investopedia.com/terms/m/mobile-marketing.asp#ixzz52AcfaUdQ

Baus, L. (2017). Location-Based Mobile Marketing is Where It’s At for Consumers. Marketing Land. Retrieved 23 December 2017, from https://marketingland.com/location-based-mobile-marketing-consumers-74256

Best Practices for Mobile Marketing Campaigns (2013) Retrieved 23 December 2017, from https://www.youtube.com/watch?v=pyb-9N65M-M

Berman B., (2016) Planning and implementing effective mobile marketing programs. Business Horizons Vol 59 (4) 431-439 Retrieved 23 December 2017, from https://www.sciencedirect.com/science/article/pii/S0007681316300076

Blog.beaconstac.com. (2017). Location-based Marketing vs Proximity Marketing.  Retrieved 23 December 2017, from https://blog.beaconstac.com/2017/06/location-based-marketing-vs-proximity-marketing/ 

Digital Marketing Institute. (2017). 5 Best Mobile Campaigns of 2017.  Retrieved 23 December 2017, from https://digitalmarketinginstitute.com/blog/2017-12-18-5-best-mobile-campaigns-of-2017

Great Ways to Use QR Codes for Marketing (2012). . Retrieved 23 December 2017, from https://www.youtube.com/watch?v=pyb-9N65M-M

Hofacker C. F., Ruyter K., Lurie N. H., Manchanda P., Donaldson J. (2016) Gamification and Mobile Marketing Effectiveness. Journal of Interactive Marketing. Vol 34, 25-36 Retrieved 23 December 2017, from https://www.sciencedirect.com/science/article/pii/S1094996816300019

Kim S., Baek T. H. (2017) Examining the antecedents and consequences of mobile app engagement. Telematics and Informatics. Vol 35 (1), 148-158 Retrieved 23 December 2017, from https://www.sciencedirect.com/science/article/pii/S0736585317303519

Öztaş Y. B. B. (2015) The Increasing Importance of Mobile Marketing in the Light of the Improvement of Mobile Phones, Confronted Problems Encountered in Practice, Solution Offers and Expectations. Procedia – Social and Behavioral Sciences. Vol 195, 1066-1073 Retrieved 23 December 2017, from https://www.sciencedirect.com/science/article/pii/S1877042815036290

Marketing Land. (2017) How To Guides: Mobile Marketing.  Retrieved 23 December 2017, fromhttps://marketingland.com/library/how-to/how-to-mobile-marketing

Searchenginejournal.com. (2017). How to Use QR Codes in Your Marketing Campaign. Retrieved 23 December 2017, from https://www.searchenginejournal.com/use-qr-codes-marketing-campaign/103049/

Şensoy, K. (2017). 4 Leading Mobile Ad Types Of 2017: Banner Ads Still Exist!  Retrieved 23 December 2017, from https://appsamurai.com/4-leading-mobile-ad-types-of-2017-banner-ads-still-exist/

Shareef M. A.,  Dwivedi Y.K., Kumar V. Kumar U. (2017).  Content design of advertisement for consumer exposure: Mobile marketing through short messaging service. International Journal of Information Management Vol. 47 (4), 257-268 Retrieved 23 December 2017, from https://www.sciencedirect.com/science/article/pii/S0268401217301184

Staff, I. (2017). Mobile Commerce. Investopedia. Retrieved 23 December 2017, from https://www.investopedia.com/terms/m/mobile-commerce.asp#ixzz52BBmXobY 

Standard Banner Ad – Best Mobile Ad Format & Sizes for Display Ad Campaigns (2016). . Retrieved 23 December 2017, from https://www.youtube.com/watch?v=pyb-9N65M-M

Strategicgrowthconcepts.com. (2017). Strategic growth concepts – mobile marketing examples – voice/IVRRetrieved 23 December 2017, from http://www.strategicgrowthconcepts.com/marketing/mobile-marketing-examples—voice.html%20

Ström R., Vendel M., Bredican J. (2014). Mobile marketing: A literature review on its value for consumers and retailers. Journal of Retailing and Consumer ServicesVol. 213, pp. 1001–1012. Retrieved 23 December 2017, from https://www-sciencedirect-com.proxy.hanze.nl/science/article/pii/S0969698913001318

Sukiennice “Secrets Behind Paintings” (2011)  Retrieved 23 December 2017, from https://www.youtube.com/watch?v=JNY-ogBkt4Q

The Amazon App – Scan, Compare, Read reviews and Shop millions of products (2016). . Retrieved 23 December 2017, from https://www.youtube.com/watch?v=pyb-9N65M-M

Trategicgrowthconcepts.com. (2017). Strategic growth concepts – types of mobile marketing. Retrieved 23 December 2017, from http://www.strategicgrowthconcepts.com/marketing/mobile-marketing/types-of-mobile-marketing.html

Tutorialspoint.com. (2017). Mobile Website Marketing Strategies. Retrieved 23 December 2017, from https://www.tutorialspoint.com/mobile_marketing/mobile_website_marketing_strategies.htm

What is Mobile Marketing? (2016). . Retrieved 23 December 2017, from https://www.youtube.com/watch?v=pyb-9N65M-M

Blog Post 6 – “E-mail Marketing and Video Marketing”

Gibeaut, A. (2017). Types of Online Video AdvertisingExactdrive.com. Retrieved 14 December 2017, from http://www.exactdrive.com/news/types-of-online-video-advertising

Hudák, M., Kianičková, E., & Madleňák, R. (2017). The Importance of E-mail Marketing in E-commerce. Procedia Engineering192, 342-347. http://dx.doi.org/10.1016/j.proeng.2017.06.059

IAB.Com. (2017). Consumers increasingly engaging with e-marketing campaigns | IAB UKIabuk.net. Retrieved 14 December 2017, from https://www.iabuk.net/news/consumers-increasingly-engaging-with-e-marketing-campaigns

IAB.com. (2016). Digital Video In-Stream Ad Format Guidelines (pp. 6-9). IAB.com. Retrieved from https://www.iab.com/wp-content/uploads/2016/01/DVAFG_2015-01-08.pdf

Li, H., & Lo, H. (2014). Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements. Journal Of Advertising44(3), 208-218. http://dx.doi.org/10.1080/00913367.2014.956376

Litt, M. (2017). Video Marketing Metrics: Get the Latest Research ReportVidyard. Retrieved 15 December 2017, from https://www.vidyard.com/blog/b2b-video-marketing-metrics-research-report/

Lora, F. (2011). Video Increases Click-Through Rates While Engaging Shoppers – Retail TouchPointsRetailtouchpoints.com. Retrieved 14 December 2017, from https://www.retailtouchpoints.com/in-store-insights/1166-video-increases-click-through-rates-while-engaging-shoppers

Redbirdonline.com. (2014). The Pros, Cons and Costs of Video Marketing | Redbird CommunicationsRedbirdonline.com. Retrieved 16 December 2017, from https://www.redbirdonline.com/blog/pros-cons-and-costs-video-marketing

Root, G. (2017). Pros & Cons of Email MarketingSmallbusiness.chron.com. Retrieved 14 December 2017, from http://smallbusiness.chron.com/pros-cons-email-marketing-1448.html

Stringfellow, A. (2017). What is Video Marketing? Benefits, Challenges, Best Practices – NGDATANGDATA. Retrieved 13 December 2017, from https://www.ngdata.com/what-is-video-marketing/

Ward, S. (2017). Why Email Marketing Is Still the Best Thing Since Sliced Bread for BusinessThe Balance. Retrieved 13 December 2017, from https://www.thebalance.com/email-marketing-2948346

Wattal. S, Telang.R, Mukhopadyay.T, & Boatwright.P. (2012). What’s in a “Name”? Impact of Use of Customer Information in E-Mail Advertisements. Information Systems Research23(3), 679-697. doi:10.1287/isre.1110.0384

Blog Post 7 – “Akvo Online Marketing Campaign”

Alexa. (2018, January 16). Akvo.org Traffic, Demographics and Competitors. Retrieved from Alexa: https://www.alexa.com/siteinfo/akvo.org

Akvo Foundation . (2016). Annual reports – Akvo Foundation. Akvo Foundation. Retrieved 16 January 2018, from https://akvo.org/about-us/annual-reports/

Developers.google.com. (2018). PageSpeed Insights. Retrieved 16 January 2018, from https://developers.google.com/speed/pagespeed/insights/?hl=ru&url=Akvo.org

Dolan, C., & Rajak, D. (2016). Remaking Africa’s Informal Economies: Youth, Entrepreneurship and the Promise of Inclusion at the Bottom of the Pyramid. Journal Of Development Studies, 52(4), 514-529. doi:10.1080/00220388.2015.1126249

Hsu, J. J., Hildebrandt, T., & Hasmath, R. (2016). ‘Going Out’ or Staying In? The Expansion of Chinese NGOs in Africa. Development Policy Review, 34(3), 423-439.

Inc.com. (2018). Top 4 Examples of Effective Social Media Strategies for Nonprofit OrganizationsRetrieved 16 January 2018, from https://www.inc.com/neil-patel/top-4-examples-of-effective-social-media-strategies-for-nonprofit-organizations.html 

Keywordspy.com(2018). akvo.orgRetrieved 16 January 2018, from http://www.keywordspy.com/research/search.aspx?q=akvo.org&type=domains#/tab=domain-overview

Luke,K (2013). 12 Ways to integrate Video into Your Marketing. Journal of Financial Planning. 26(9) 18-19. 

MOGHALU K. (2017). Political will and leading from the bottom up. New African, (576), 24-25.

Most famous social network sites worldwide as of September 2017, r (2017).Global social media ranking 2017| Statistic. Statista. Retrieved 16 January 2018, from https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ 

Muller, M. (2016). Urban water security in Africa: The face of climate and development challenges. Development Southern Africa, 33(1), 67-80. doi:10.1080/0376835X.2015.1113121

Nevin, T. (2017). South Africa’s Game of Thrones. New African, (572), 14-17.

Newbury, C. (2016). The Semantics of Corruption: Political Science Perspectives on Imperial and Post-Imperial Methods of State-Building. Journal Of Imperial & Commonwealth History, 44(1), 163-194. doi:10.1080/03086534.2015.1123544

Nyawasha, T. S. (2016). The Nation and its Politics: Discussing Political Modernity in the ‘Other’ South Africa. Journal Of Southern African Studies, 42(2), 229-242. doi:10.1080/03057070.2016.1150564

Social media and scientific research are complementaryYouTube. (2016). Pdfs.semanticscholar.org. Retrieved 16 January 2018, from https://pdfs.semanticscholar.org/7f2d/50a6fc23e108cc6890835575f5d10f2f97cd.pdf 

Social Media Best Practices for Nonprofit Organizations (2013). Ccghr.ca. Retrieved 16 January 2018, from http://www.ccghr.ca/wp-content/uploads/2014/06/CCGHR-Social-Media-Modules_Complete.pdf 

Tallberg, J., Dellmuth, L. M., Agné, H., & Duit, A. (2018). NGO Influence in International Organizations: Information, Access and Exchange. British Journal Of Political Science, 48(1), 213-238. doi:10.1017/S000712341500037X

Top Nonprofits. (2018). Top 100 Nonprofits on the Web. Retrieved on 16 Jan. 2018 from: https://topnonprofits.com/lists/best-nonprofits-on-the-web/

Tornoe, R. (2016, April). The New Era of SEO. Editor & Publisher, 149(4), pp. 28-72.

Van Looy, A. (2016). Search Engine Optimization. In A. Van Looy, Social Media Management (pp. 113-132). Cham: Springer.

West, A. W. (2012). Search Engine Optimization. In A. W. West, Practical HTML5 Projects (pp. 357-376). Berkeley, CA: Apress.

Wiley Periodicals, Inc. (2012, May). Blogs Improve Online Search Results, User Experience. Nonprofit Communications Report, 10(5), pp. 20-20.

ZHANG, X. I., KUMAR, V., & COSGUNER, K. (2017). Dynamically managing a profitable email marketing program.Journal of Marketing Research (JMR), 54(6), 851-866. 

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